Privacy policy

About us

This Privacy Policy explains how we process and protect your personal data when you use this website via or the services we offer (together the "Website").

The Website is operated by Möbel Amrein AG, Schlundstrasse 80, CH-6010 Kriens (the "COMPANY", "we", "our" or "us"). The COMPANY is the controller for the data processing described below.

Unless otherwise defined in this Privacy Policy or our General Terms and Conditions, the definitions used in this Privacy Policy have the same meaning as in the Swiss Federal Act on Data Protection ("FADP").

1 Personal data that we collect

When you use our website or our services, we may collect or receive personal data for a number of purposes in connection with our business operations. This may include the following:

  • Inquiry data (e.g.: details of your inquiry and substantive communication relating to it)
  • Contact details (e.g.: name, address, email addresses, telephone numbers)
  • Login data (e.g. password, user name, session)
  • Contract data (e.g.: account numbers, invoices, products ordered)
  • Website visitor data (e.g. IP addresses, log files)
  • Purchase information (e.g: Type and specification of goods or services purchased, delivery information, contact details)

2 How we collect personal data

We collect information about our users when they use our website or our services, including certain actions on the website.


  • When you or your organization offer or provide services to us.
  • When you or your organization use our services.
  • When you correspond with us electronically.
  • When you or your organization browses our website, fills out a form, makes an inquiry or otherwise interacts with us.


  • through public sources; from public registers (e.g. commercial registers), news articles and internet searches
  • From third parties such as social media plugins and third-party cookies.

3 Legal bases and purposes of data processing

Our legal basis for collecting and using the personal data described in this Privacy Policy depends on the personal data we collect and the specific purposes for which we collect it.

Contract: To fulfill our contractual obligations or take action in connection with a contract with you. Specifically:

  • To provide our services.
  • To offer you our goods.

Consent: We may rely on your consent voluntarily given at the time of providing your personal data. In particular:

  • To provide users with news, special offers, newsletters and general information about the goods and services we offer.

Legitimate interests: We may rely on legitimate interests based on our assessment that the processing is fair and proportionate and where your interests or fundamental rights and freedoms do not override those interests. Specifically:

  • To maintain and improve our website and services.
  • To develop new services.

Necessity to comply with legal obligations: To comply with legal obligations and obligations in the public interest. Specifically:

  • To comply with applicable regulations and laws.
  • To enforce claims and rights in court.

4. External service providers

The Company may engage third party companies ("Service Providers") to facilitate the operation of our Website, to assist in analyzing the use of the Website or to provide services related to the Website and our offers to you, such as payment and the provision of IT infrastructure services. These third parties only have access to the user's personal data to the extent necessary to perform these tasks on behalf of the company.

Categories of service providers who can access your personal data:

  • Tax consultants and insurance companies
  • Banks and payment service providers
  • Professional advisors that we use, such as auditors and lawyers
  • Other group companies within our group of companies
  • Third-party providers who help us analyze customer insights, such as marketing service providers or Google Analytics
  • Governmental or regulatory authorities

5. Data transfers to third countries

We and/or service providers may transfer your personal data to the following locations and process it there:

  • EU/EEA
  • USA

We may use service providers that are partly located in so-called third countries (outside the European Union or the European Economic Area or Switzerland) or process personal data there, i.e. in countries whose level of data protection does not correspond to that of the EU or Switzerland.

We protect your personal data in accordance with our contractual obligations and applicable data protection laws when we transfer data abroad.

Such safeguards may include:

  • transferring to countries that provide an adequate level of protection according to the country lists published by the Swiss Federal Data Protection and Information Commissioner, as well as countries for which an adequacy decision has been issued by the European Commission;
  • Application of standard contractual clauses, binding corporate rules or other standard contractual obligations that ensure an adequate level of data protection.

If a transfer to a third country takes place and there is no adequacy decision or suitable guarantees, it is possible and there is a risk that authorities in the third country (e.g. secret services) may gain access to the transferred data and that the enforceability of the data subject's rights cannot be guaranteed.

6. Data transfer

We may disclose your personal data if we believe in good faith that such action is necessary:

  • To comply with a legal obligation (i.e. as required by law or in response to valid requests by public authorities, such as a court or government agency);
  • To protect the security of the Site and defend our rights or property;
  • To prevent or investigate possible wrongdoing in connection with us;
  • To defend ourselves against legal liability.

7. Data security

We use appropriate technical and organizational security measures to protect your stored data from manipulation, loss or unauthorized access by third parties. Our security measures are continuously adapted in line with technological developments.

We also take internal data protection very seriously. Our employees and the service providers commissioned by us are obliged to maintain confidentiality and to comply with the applicable data protection laws. In addition, they are only given access to personal data to the extent that this is necessary for the fulfillment of their respective tasks or assignments.

The security of your Personal Data is important to us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security. We recommend the use of anti-virus software, a firewall and other similar software to protect your system.

8. Your rights

You have the following data protection rights. To exercise these rights, you can contact us at the above address or send an email to: Please note that we may ask you to verify your identity before responding to such requests.

  • Right of access: You have the right to request a copy of your personal data, which we will provide to you in electronic form.
  • Right to rectification: You have the right to ask us to correct our records if you believe they contain incorrect or incomplete information about you.
  • Right to withdraw consent: If you have consented to the processing of your personal data, you have the right to withdraw this consent with effect for the future. This also applies in the event that you wish to unsubscribe from marketing communications. Once we have received notification that you have withdrawn your consent, we will no longer process your data for the purpose(s) to which you originally consented, unless there is another legal basis for the processing. To stop receiving emails from us, please click on the "unsubscribe" link in the email you have received or contact us at
  • Right to erasure: You have the right to ask us to erase your personal data if it is no longer necessary for the purposes for which it was collected or if it has been processed unlawfully.
  • Right to restriction of processing: You have the right to request the restriction of the processing of your personal data if you believe that the data is incorrect, the processing is unlawful or we no longer need to process the data for the original purpose, but we cannot delete it due to a legal obligation or because you do not wish us to do so.
  • Right to data portability: You have the right to request that we transfer your personal data to another controller in a standard format such as Excel, provided that it is data that you have provided to us and we process it on the legal basis of your consent or to fulfill our contractual obligations.
  • Right to object to processing: If the legal basis for the processing of your personal data is our legitimate interest, you have the right to object to this processing on grounds relating to your particular situation. We will comply with your request unless we have a compelling legal basis for the processing which overrides your interests or we need to continue processing the personal data for the exercise or defense of a legal claim.
  • Right to lodge a complaint with a supervisory authority: You have the right to lodge a complaint with a data protection supervisory authority if you believe that the processing of your personal data violates data protection law. You are entitled to contact the competent supervisory authority - in Switzerland, the Federal Data Protection and Information Commissioner, Feldeggweg 1, CH - 3003 Bern, If you are visiting us from the EU, you can also assert this right, for example, with a supervisory authority in the Member State of your place of residence, your place of work or the place of the alleged infringement In Hamburg, Germany, where our EU representative is based, the competent data protection supervisory authority is the Hamburg Commissioner for Data Protection and Freedom of Information (

9. Links to third-party apps and websites

Our website may contain links to websites or apps that are not operated by us. If you click on a link from a third-party provider, you will be redirected to that third-party provider's website or app. We have no control over and assume no responsibility for the content, privacy policies or practices of any third party websites or services.

We maintain online presences in social networks in order to communicate with customers and interested parties and to provide information about our products and services. If you have an account with the same network, it is possible that the information and media you make available there can be seen by us when we access your profile, for example. In addition, the social network may enable us to contact you. The content of communication via the social network and the processing of content data is the responsibility of the social network. As soon as we transfer personal data to our own system, we are independently responsible for this. This then takes place for the implementation of pre-contractual measures and for the fulfillment of a contract. The legal basis for the data processing carried out by the social networks under their own responsibility can be found in their data protection declarations. Below is a list of social networks on which we have an online presence:

10 Google Maps

Our website uses the map service Google Maps, which is offered to persons from Switzerland and the European Economic Area by Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Grand Canal Dock, Dublin 4, D04 V4X7, Ireland. In order for the Google map material used by us to be integrated, your web browser must establish a connection to a Google server, which may also be located in the USA, when you access our website. By integrating the map material, Google receives the information that a page of our website has been accessed from the IP address of your device. If you access the Google map service on our website while you are logged into your Google profile, this can also be linked to your Google profile. If you do not wish to be associated with your Google profile, you must log out of Google before accessing our website.

Further information can be found in Google's privacy policy ( and the additional terms of use for Google Maps (

11 YouTube

Our website uses the video service YouTube, which is offered to persons from Switzerland and the European Economic Area by Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Grand Canal Dock, Dublin 4, D04 V4X7, Ireland. When you visit a page on our website with an embedded YouTube video, your browser establishes a connection to YouTube's servers, whereby your personal data - e.g. IP address, technical information about your browser type and operating system, activities you perform on our website - is transferred to YouTube servers, which may also be located in the USA, regardless of whether you have a YouTube account or not. In addition, YouTube is able to track your behavior as soon as you start watching the videos. If you watch YouTube videos on our website while you are logged into your YouTube profile, your behavior while watching our embedded YouTube video may also be linked to your YouTube account. If you do not want this to be associated with your YouTube profile, you must log out of YouTube before accessing our website.

Further information can be found in Google's privacy policy.

12. Changes to this privacy policy

We may update our privacy policy from time to time. We therefore recommend that you check this Privacy Policy regularly for changes.

Changes to this Privacy Policy will become effective when they are posted on this page.

13. Contact us

If you have any questions about this privacy policy, please do not hesitate to contact us:

Möbel Amrein AG
Schlundstrasse 80
6010 Kriens – Luzern
Telefon 041 318 50 05